What is Search Engine Optimization (SEO)?

What is Search Engine Optimization (SEO)?

Search Engine Optimisation (SEO) is the process of boosting the volume or quality of traffic visiting a particular website from search engines like Google, Yahoo or MSN using ‘natural’ or unpaid search engine results. It should be seen as distinct from search engine marketing, which is about paid-for inclusion.

Search engine optimisation is about pushing a site as far up the search rankings as possible so that more people are likely to visit it, and, ultimately, spend money.

SEO can target specific types of search, including images or videos. It works by understanding how search engines work, and how people look for information online.

In a nutshell, optimising a site involves editing both content and HTML and associated coding, making it more relevant to specific keywords and taking away barriers to search engines’ indexing activities. Optimisation techniques may be incorporated into a site’s design and development.

Search engine optimisation services can be provided either in-house or by consultants, as a stand-alone service or as part of a wider marketing campaign.


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